Artist, Hmong, Micro-Influencer

Katiya Xiong, DIA

  • Founder, DEEP (Do Express Empathy Proactively) Coalition, a global movement
  • Over a decade of experience in marketing, operations, technology, and human resources
  • Graduate of Nichols College with a Bachelor of Science in Business Administration and Minor in International Business

Focus and Reality

  • Empowering people to live deeply and helping them to develop a deep voice for work-life success through expressive writing
  • Research has shown the benefits of expressive writing, a form of writing that is emotional and personal, to mental health and well-being
  • Advocate of social leadership through micro-influencing
  • Micro influencers, typically with 10,000 and 100,000 followers, often build online communities with more engaged niche audiences

Why She Cares

Katiya is a global connector and micro-influencer with a passion for social leadership and helping people find their deep voice through expressive writing.  She founded DEEP Coalition in 2022, after 10+ years at a national disability organization where she led the marketing, operations, technology, and human resources efforts.

Katiya embarked on her own micro-influencing journey after seeing businesses and workers struggled to do business online during COVID.  She changed her approach to be more human-centered and developed the CIA (Clear, Intentional, Authentic) strategy in her marketing, networking, and relationship-building efforts. Her journey gained the attention of professionals, CEOs and CHROs.  Her network grew from hundreds to thousands in a short time. Her micro-influencing journey also enabled her to help diverse professionals and business owners in social selling and provide over 1,000 hours of training to others.

Today, as a micro-influencer teacher, she wishes to see learners develop a deep voice that can cut through the noise to help them with continued work-life success.

Read Katiya’s story

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