$1.3 Trillion in Purchasing Power

According to Nielson, the collective purchasing power of Asian Americans is over $1 trillion, growing 314% between 2000 and 2019, far exceeding the purchasing power of all other racial and ethnic groups over the same period. For comparison, the total U.S. buying power grew 119% during the same period. Yet, Asian American purchasing power is expected to grow.

2 Million AAPI-Owned Businesses

There are 2 million AAPI-owned businesses and over 612,000 Asian employer firms in the United States. AAPI employer-owned businesses represent nearly 13 percent of all employer businesses, contribute more than $841 billion in revenues and more than 5.2 million jobs to the U.S. economy. AAPI-owned employer businesses have outperformed non-minority-owned businesses in terms of growth in number of businesses and employees, as well as in growth of gross receipts.

Our outsized contributions

Economic Contributions and Growth of Asian American and Pacific Islanders in the U.S. (2021, The New American Economy, a bipartisan research and advocacy organization)

Asianomics in America: Contributions and Challenges (2022, Goldman Sachs) Key economic trends shaping the Asian American experience in the U.S., barriers to advancement in the workplace and representation in top leadership positions, and contributions made to innovation and GDP growth by Asian Americans.

Hope and Action: The Growing Influence of Asian Americans (2021, Nielsen)

Asian American Women: Digitally Fluent with an Intercultural Mindset (2017, Nielsen) The combination of youth, digital fluency and an intercultural mindset, makes Asian American women a powerful consumer segment.

2022 Asian American Market Report (Claritas)

AAPI Small Businesses Surveys at National ACE (National Asian/Pacific Islander American Chamber of Commerce)

Data on Asian-owned employer (2021 survey) and non-employer businesses (2018 data) at the U.S. Census

Infographics (2012 data) of Asian-owned business in the United States at the U.S. Small Business Administration

Diverse Viewpoints: Exploring Wealth in the AAPI Community (2023, Merrill, a Bank of America company)

Nearly 44% of Fortune 500 companies were founded by immigrants or their children research at The New American Economy, a bipartisan research and advocacy organization.